The documents describe the reported Prime Early Access Sale to take place in October as a “high velocity” event that will be “one of the best deals events of the year and Prime members would be crazy to miss it.” Righting the ship It isn’t difficult to see why a second iteration of Prime Day would be an intriguing option for Amazon’s sales department, given the jackpot this year’s event turned out to be.Īmazon will seek to replicate Prime Day 2022’s success during its upcoming sales event later this year, Insider reported after seeing leaked company documents detailing the plans. Another event modeled on its success could help Amazon build its bottom line as the retailing giant looks to preserve the e-commerce industry’s growth through increasingly turbulent economic times. The next event is reportedly being named the Prime Early Access Sale, and will take place in October.Īmazon’s last Prime Day earlier this month ended up as an unmitigated win for the company in terms of sales. To revive floundering sales, Amazon is reportedly looking to replicate one of the company’s biggest recent successes: the Amazon Prime Day, Insider reported this week.ĭespite the name, Prime Day is actually a two-day event exclusively open to subscribers of Amazon’s Prime service, during which members have access to a litany of deals, exclusive discounts, and limited-time savings.

After dominating sales and posting record profits during the early days of the pandemic, the company is now contending with a 40-year-high inflation rate and consumers who simply aren’t as willing to splurge online as they were in 20.

This year has not been an easy one so far for the online retailer.

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